I’ve been living and breathing visual storytelling for as long as I can remember.
I come from a family of painters, graphic artists, and visual thinkers.
My earliest memories of “work” were sitting beside my dad in his studio, watching him design logos by hand and learning how to lay down clean lines and clever ideas on paper. My mom, a painter and natural teacher, would talk to me about composition, balance, and color theory while we sketched side by side. That blend of creativity, curiosity, and quiet mentorship shaped me early and never really left.
I’ve been in the design and branding world professionally for over 30 years now. I’ve run my own studios, worked with businesses of every size, provided pro-bono branding and visual communication to non-for-profits, charities and cultural events and helped build brands from the ground up, not just through visuals, but through strategy, voice, and vision. What’s stayed consistent through the decades is my belief that branding isn’t about trends or templates. It’s about telling a story that actually connects, with intention, clarity, and emotion.
Today, I work as a brand strategist and visual coach, helping people get unstuck, get seen, and build brands that feel as good on the inside as they look on the outside. I guide my clients with the same mindset I grew up with: be honest, stay curious, and always find the beauty in the details.
If you’re building something meaningful and want a brand that feels like you, I’m here for that.
Ronald Paredes 